SELLER SERVICES

Successfully selling real estate demands a keen understanding of four critical factors: price, condition, location, and presentation. A seasoned real estate advisor expertly leverages these elements to maximize your opportunity for a sale on the best possible terms.

Four factors will influence your selling success. Although you will have control over some factors, you’ll have minimal or no control over others.

ASKING PRICE (maximum influence)

There is a high and low range for every property sold. The initial asking price matters and should be carefully considered.

To focus solely on recent sales is a common mistake. Of course, recent sales will be a major consideration, but do not ignore these additional factors:

  • active listings

  • coming soon properties

  • withdrawn (didn’t sell) listings

  • recent sales just outside of the neighborhood

  • current economic conditions

  • trending economic conditions

  • time of the year.

In addition, the seller’s personal situation (financial, family, employment, etc.) should all be factored into setting the initial asking price.

PROPERTY LOCATION (minimal influence)

Location, location, location is a well-known saying because it is important. Location refers to the specific address and area, but it also refers to the neighborhood, the street within a neighborhood, and the lots adjacent to the property.

  • Is the neighborhood desirable?

  • Are schools close by?

  • Can you walk to shops and dining?

  • Is it a short or long drive to the grocery store?

  • Is it close to parks and shopping centers?

  • Are there public transportation options nearby?

As a seller, there are some things you can do to highlight the location, but generally, you will have minimal influence.

PROPERTY CONDITION (medium influence)

This refers to the quality and condition of updates within the home and the features.

  • Is the home updated or original?

  • How many bedrooms and bathrooms?

  • What is the curb appeal like?

  • Is there exterior space?

  • Do you have a garage, driveway, or street parking?

  • Are there additional or bonus rooms?

  • Is the room layout desirable?

  • Is there sufficient square footage?

  • Is it old or new construction?

Many considerations affect property condition, and it may or may not make sense to make some improvements before marketing the property, depending on the desired pricing strategy.

LISTING PRESENTATION (maximum influence)

This is where the highest degree of influence lies. Expertly assessing price, condition, and location, then employing and executing a superior marketing plan to introduce your home to the market with the proper timing and presentation, will maximize your probability of reaching your selling goals.

Experience and knowledge are important to pull all of these data points together. After 24 years and $500,000,000 in real estate sales, I can do the job.

Call me to receive a four-page PDF with more selling factors or for a free evaluation by phone.

  • Michael Burns (Realtor RE/MAX Allegiance) was outstanding throughout the sales process of my father’s home in Maryland in the Fall of 2023. From day 1, Michael was professional and willing to step in and assist in all aspects of selling the home. The market research was thorough and provided me great insight into the market. Michael identified reputable contractors to assist me in cleaning out my father’s house and to perform various improvements and needed upgrades increasing the value of the home prior to sale. The contractors did an excellent job installing new carpeting on the main level, installing LVP flooring in the basement, repairing some plumbing issues, and repairing the back deck to comply with code. Michael conducted showings of the home and he was also accessible throughout the sales process. He provided me valuable information once the offers came in and aided me in making an informed decision. I could not have been happier with the decision I made and I would highly recommend Michael Burns (Realtor RE/MAX Allegiance) for any future home sale.

    Mark F.

  • Mike did an amazing job assisting us in the sale of our home. He helped us every step of the way and always responded quickly and effectively to all of our communications. With Mike's expertise our home sold after the first open house above our asking price. Mike was wonderful in keeping the transaction moving forward and providing updates to us along the way. Mike is an amazing realtor and we are very fortunate to have worked with him in the sale of your home. We highly recommend Mike for your real estate needs!

    Alpa P.

  • Mike is hands-down, the best realtor I've worked with in the past 30 years! He's knowledgeable, patient, thorough, empathic, tenacious, and he listens. His attention to detail is second to none and he will work tirelessly to make his clients happy. He's my first call for my next move, I recommend you make him yours.

    Aaron A.